On Monday, October 28, a public seminar at the Brown University School of Public Health explored the history of pandemics and the lessons that apply to us today. The event featured a discussion with Brown alumnus John M. Barry ’68, author of The Great Influenza: The Story of the Deadliest Pandemic in History, which received the Outstanding Book on Science and Medicine for 2004 by the National Academies of Sciences.
Barry served as an adviser to the Bush and Obama administrations on influenza preparedness and response, and was the only non-scientist to sit on a federal government infectious disease board of experts. In 2006, he became the only non-scientist to give the National Academies Abel Wolman Distinguished Lecture.
His discussion with Dr. Craig Spencer, an emergency room physician and associate professor of the practice of health services, policy and practice at Brown, began at the intersection of history and public health.
“The biggest lesson from past pandemics is the importance of telling the truth,” Barry said. “Obviously, you can’t say everything because people will stop listening to you. It becomes too much information. But you have to be clear and provide the most information succinctly.”
Highlighting the role of communication in public health, Barry and Spencer discussed strategies for practitioners to relay life-saving information.
“I used to think that simply telling the truth was enough, but it’s not—you have to actively market the truth,” Barry said. “I grew up with the old model: Walter Cronkite says something and you had no reason not to believe him. But now, things are completely different. You need a plan to counter disinformation, and you have to pursue it aggressively from the start.”